researching | MEDIATION
Peter Field on maximising campaign efficiency using the IPA Effective…
Amazon.com: The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies (9780852941348): Les Binet, Peter Field: Books
Advertising Effectiveness for dot coms. By Les Binet and Peter Field | Thinkbox
Content Marketing Archives - Content Marketing Across Borders
The Wrong and the Short of it | WARC
The great balancing act: The long and short of B2B marketing
An exclusive look at Binet and Field's new B2B marketing research | The Drum
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Amazon.co.uk: Binet, Les, Field, Peter: Books
The Wrong and the Short of it | WARC
THE BIGGEST OPPORTUNITY IN MARKETING SINCE AL GORE INVENTED THE INTERNET.
The great balancing act: The long and short of B2B marketing
Advertising Effectiveness for dot coms. By Les Binet and Peter Field | Thinkbox
91 Acquisitions ideas in 2021 | listening tools, behavioral targeting, behavioral techniques
Waarom investeren in de branding van je bedrijf? Zo doet Amazon het! - MICwatching.nl
Marketers' obsession with ROI and short-termism undermining growth' - Peter Field - AdNews
The Wrong and the Short of it | WARC
Charts every advertiser should cherish Les Binet The
How long term brand building drives profitability
Creative Integrated Brand Campaigns - Silver Bullet
giusec, Author at Content Marketing Across Borders
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
Anatomy of effectiveness by The Marketing Society - issuu
Balancing short- and long-termism in sales and marketing
